International Expertise, Impulses, Inspiration
Digital entrepreneurship
for your business & you
Our Story
Life as digital entrepreneur with less bureaucracy
How we took inspiration from business tours, networked with like-minded people and successfully founded our companies in Estonia.
Sabrina & Mario
Our Estonia Story
06.11.2019: Our journey of discovery begins at the JCI World Conference in Tallinn. The motto Digital Innovation Days. What is supposed to happen?
01.03.2020: The next business tour is to Silicon Valley. Company visits, networking, exchange – taking impulses with you is the goal.
12.08.2021: I, Mario, establish a start-up company with my Co-Founder Florian, the first digital marketplace for printing consumables. Where? In Tallinn, Estonia. How? On-line. Ready to go in 2 days with VAT ID. Why?
06.09.2022: The move of our Specialty Coffee Roastery. The last pallets are on their way to Tallinn. What happened before:
Today: We, Sabrina and Mario, have been living in the beautiful Hanseatic city for a while now and are happy to share our experiences.
Countries really can’t be all that digital. The first irritation began on the bus when our smartphone suddenly vibrated and reminded us to pay – contactless payment is made in Estonia via NFC – okay, not bad at all. Then the pitch from e-Estonia: start a business within 20 minutes, income tax return in 3 minutes, all communication with the authorities via digital portals. All government websites in three languages. Wow, what a breath of fresh air. Now, it’s clear – until then we only knew poststelle@xyz.de in Germany.
Fast, unbureaucratic, easy. In Germany, Florian and I, Mario, founded a manufacturing company over several weeks and personal appointments with a notary. We only received the VAT ID in Germany after four months – of course only after repeated requests from our tax consultant and personal visit by the responsible tax office clerk of the tax office.
We dealt intensively with Institution for Economic Development and the development of our network in Estonia and then founded our Specialty Coffee Roastery – everyone should have as a hobby – and decided to move. A production facility was quickly found. Communication was easy, because everyone speaks English, including all the authorities, and here, too, the foundation was completed within a very short time. The organic certification worked really well here too, personal contact and cordial communication.
We have been living in the beautiful Hanseatic city for a while now and share our experiences to bring entrepreneurs closer to the power of innovation and less hassle with administration. The residence registration works online within 3 minutes. You don’t need to live here to start a business. Florian, from our manufacturing company and the digital marketplace, lives in Germany! How it works? You can find out from us.
About us
We inspire you for Entrepreneurship
We inspire you for entrepreneurship! Find out how you can start your own business – also as a self-employed person – with our expertise. Start a business in Germany with paper or open a business in Estonia digitally with e-Residency.
Dr. Sabrina Renz
Entrepreneur, Self-employed
Mario Busshoff
International Entrepreneur
My expertise:
Many years of experience in executive functions and as a founder
HR leader in agile structures and digital transformation
Lecturer and speaker in Human Resources Management, Entrepreneurship, Project Management, Research AI & Psychology
Doctoral studies in Innovation and Creativity Management (Dr. rer. soc. oec.), Research area: Artificial Intelligence & Psychology
Artificial and human intelligence synergies: Attitudes towards collaboration between Artificial Intelligence entities and human beings
Business Psychologist (M.Sc.)
Master of Business Administration (MBA), Growth Management
Diploma in Business Information Systems (BA)
Certified Supervisory Board (SHB)
Certified Coach (Führungsakademie BW, DBVC acknowledged)
German, English, Spanish, Estonian, Turkish, French
My expertise:
Many years of experience as a executive member in the printing and packaging industry, generalist experience with a strong drive for innovation
18 years in private equity portfolio companies, developing and executing global sales and marketing strategies, delivering above-average revenue growth and cost savings
30 years of experience in the printing and packaging industry, internationally active, Greenfield Operations in USA and Brazil (start-up of productions)
Deep industry knowledge: printing and packaging industry, machine manufacturers, paper manufacturers, specialty chemicals, founders and entrepreneurs; large network within the industry; deep understanding of process improvements and cost optimization
Specialist in Change Management, Lean Management, Six Sigma, Innovation Management, Agility and Digital Transformation
Studies in Digital Business Management (M.A.)
Executive MBA
Business Administration & Business Psychology (B.A.)
Certified Financial Modeler (Euro-FH)
State-certified printing plate manufacturer
Geraman, accent-free English, Spanish, French, Estonian
Our Blog
Our blog about successful business management
Mergers & acquisitions: Printing and packaging industry seizes growth opportunity
Mergers & Acquisitions are a popular form of growth and profitability for companies in the printing and packaging industry. The packaging market is growing. Especially now in times of Corona, when hygiene measures and online trading are a top priority, packaging is more in demand than ever. That is why…
Pivoting used skillfully
It can happen that an original business model fails for various reasons. In such a situation, a well-considered change of strategy is required to get a young company back on the road to success. But that is easier said than done. What can a start-up do to escape defeat and…
Fair and purposeful handling of low performing employees in the company
Dealing with low- or underperforming staff is a controversial topic, into which legal aspects can also play a role. Low performing personnel not only do less themselves, but also reduce the average performance level of the entire team in the long run. It can be problematic if the manager does…
Raising capital for your start-up: the right steps
It starts with a brilliant idea. But soon disillusionment sets in: whether the idea alone is enough to get a start-up off the ground? The answer is clearly no, because without capital acquisition a start-up has no chance of success. Here we explain which measures are available to you for…
Due diligence in corporate succession
Corporate succession and due diligence – an indispensable joint The English term due diligence, in German careful examination or due diligence, is in business life for the buyer of investments such as shares, securities or real estate, up to the succession in a company, the indispensable overall examination or in…
This is how artificial intelligence is changing HR – Human Resources
AI systems have shown such a steep learning curve in recent years that they can now not only take on simple and monotonous tasks in companies, but are also increasingly being used for intelligent and more demanding tasks
Strategy for socially acceptable and consensual layoffs
In times of constant change and global competition, offering employees new jobs or saying goodbye to them is regularly on the agenda of companies. For you as a leader, personnel restructuring is a question of competitiveness. In this way, conversion measures always help to secure the remaining jobs. In this…
5 tips for effectively leading a virtual team
Successful management of a virtual team Virtual teams offer great opportunities to use employees efficiently over large distances using technology. However, the requirements for managers have changed significantly due to the digital possibilities. In the following, we would like to explain what is particularly important when leading a virtual team.…
5 most important success factors for a restructuring or restructuring strategy
Restructuring strategy: these are the success factors Restructuring is one of the central elements of every corporate strategy. The reasons for this can lie in the past as well as in the future: Negative influences in past phases can lead to crisis situations that require decisive measures. On the other…
Performance of the printing industry in times of crisis
Risks and opportunities for the printing industry in the corona crisis In the current crisis, two opposing dynamics can be seen in the printing industry. On the one hand there is a decreasing dynamic in the Print Media sector and on the other hand the growing dynamic in the Packaging…
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